QR Menu is an advanced, hygienic, and practical online contactless menu system that transfers the menus of restaurants, cafés, hotels, bars, tea gardens and similar businesses into the digital environment and makes them available online thanks to QR code technology.
With the emergence of the Covid-19 virus, the world's agenda became focused on the pandemic process. Looking at it from Turkey's perspective, after the steps towards normalization were taken on June 1st, governments introduced a series of measures for sectors related to human health. The service sector, perhaps one of the most important sectors for us, was included in these measures and began reopening as of June 1st. People going to restaurants and cafés encountered a new style of menu as traditional menus disappeared. So what are these new-generation menus? Now let's examine QR code menus together in detail.
WHAT IS QR CODE?
A type of two-dimensional barcode, QR Code (Quick Response Code), was developed in Japan by Denso Wave. It gets its name from the initials of the phrase "Quick Response". QR codes have become quite widespread thanks to the ability of smart devices such as phones and tablets to quickly scan these barcodes and direct us to the desired content. You can place any content you like inside QR codes, such as text, images, video, and links. QR codes are frequently used today in many sectors such as banking, advertising, publishing, the service industry and many more.
What is a QR Menu (QR Code Menu)?
QR code menus, which we have encountered more frequently especially with the pandemic process, are a great example of the use of QR codes. Restaurants, cafés, canteens and many similar places in the food and beverage sector place their prepared menus on their tables by uploading them to a QR code. As the name suggests, these QR codes are generally square-shaped and black and white. Quite useful in the period we are in, where we need to keep our contact with our surroundings to a minimum, QR codes end the circulation of menus from hand to hand and offer you a hygienic system.
In addition, while traditional menus deform over time due to prolonged use, QR code menus greet you in the digital environment with the same freshness as the first day. Businesses even prevent monotony by offering menu options with different designs without any printing costs. Moreover, QR code menus also have a social responsibility aspect. While it is impossible for visually impaired individuals to read traditional menus without someone's help, thanks to QR code menus, visually impaired individuals can comfortably review their own menus themselves with the help of their phones.
How is QR Menu Used?
Using QR code menus is quite simple. Many new-generation smartphones have their own QR code scanning application built in. If you don't have such an application on your phone, you need to download a "QR Code Reader" application of your choice from Google Play, App Store or Microsoft Store in order to use QR code menus. When you open the application and scan the QR code on your table, the business's menu will appear in front of you. This way, you can review the menu and place your order. Enjoy your meal.
How is a QR Menu Prepared?
There are various methods of preparing a QR Menu. First of all, if you wish, you can prepare your own QR Menu yourself. To do this, you first need to design your own menu digitally. You can design a menu using various design programs, or have a menu designed through printing houses and design companies. After preparing your menu, all that remains is to upload your menu to a QR code with the help of QR code generators that you can easily find on the internet. A second method is that nowadays there are companies that offer professional services on QR code menus. By contacting these companies, which offer statistical services in addition to menu design, you can get support for the QR code menu you need and have a menu prepared to suit your request.
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